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At MWV, we collaborate with our tobacco customers to develop solutions that deliver total value. Contact our experts today for more information.
Award-Winning Design
Sold at duty-free outlets and containing ten packs of cigarettes, this electronic hard case created by MWV for BAT’s Kent brand features a scrolling, illuminated message across the front of the carton.
The novel structure and visual lighting display captured consumer attention and industry awards worldwide, and also provided a branded keepsake gift after the product was consumed.
In a world of increasing marketing and promotion restrictions, tobacco packaging is taking on a more important role in brand strategies as the package represents one of the last opportunities for brand development.
Companies are recognizing that innovative tobacco packages help drive brand awareness and market share.
Our innovations for tobacco packaging products can range from new design concepts to material science to converting or print techniques that take packaging to the next level.
Packaging Innovation Fueled by Consumer Intelligence
We believe that packaging innovation should be fueled by consumer intelligence. Our MWV tobacco team partners closely with our Center for Packaging Innovation (CPI) located on the campus of North Carolina State University.
There we leverage a team of marketing researchers to assess consumer behavior, and, through a global network of experienced designers and technical experts, investigate new packaging technologies in order to anticipate market opportunities.
CPI designers don't look at just paperboard, but routinely work with a variety of materials including plastics, film, metals, multi-substrate and bio-based materials.
End-to-End Tobacco Packaging Solutions
Since speed to market is a key ingredient to take advantage of opportunities in tobacco packaging, we offer end-to-end solutions that can include design services, prototyping, market testing, production, and sourcing.
This integrated approach allows us to reduce lost time between development stages, incorporate manufacturing and filling processes into our design, and help our customers get to the market more quickly with more effective solutions.
In addition to our history within the tobacco industry, we have expertise in healthcare, food, beverage, and personal care packaging that can often spur new ideas and concepts. This combination of depth and breadth allows us to provide a host of innovative solutions to the tobacco industry. By putting these resources to use, we can create tobacco packaging that drives trends rather than following them.
For more information, go to www.mwv.com, or call us at +1 (804) 444-1000.