Industry Solutions

We are uniquely positioned to bring more value to the competitive needs of the global tobacco brand owner.

With increasing marketing restrictions facing today’s competitive, global tobacco market, we understand how important it is that tobacco packaging help differentiate and develop your brand. Our approach to cigarette, smokeless, and other tobacco packaging design is to solve problems in innovative ways that drive success — to create value for our customers.

Cigarette Packaging

In a growing number of nations, tobacco packaging is the last and best opportunity for brand development as restrictions on advertising, promotions and sponsorships make brand positioning more difficult. This makes global flagship brands more important, and manufacturers want customers to view them as premium.

On the shelf, the perception of premium tobacco brands begins with high-quality packaging. Paperboard, today's primary material for hinge lids, provides great printability, high brightness and a strong package needed to achieve premium shelf appeal.

Cigarette packaging processes are high volume, and place great demands on materials. Since participating in the development of the first cigarette hinge lid box in the 1950s, we understand how paperboard quality and package design contribute to operational efficiencies of tobacco package printing, converting and filling.

From creating new paperboards to delivering designs to meet specific goals, we bring our tobacco expertise to the development of new packaging products — to ensure they're brand-worthy and meet operational criteria.

Smokeless Tobacco Packaging

For many tobacco brands, smokeless tobacco products provide some of the most dynamic opportunities to the tobacco industry for worldwide growth. This new direction is delivering some of the most diverse, innovative thinking in tobacco packaging, and uses a range of materials from tins to plastics. We're at the forefront of exploring these opportunities, offering design, production or sourcing for smokeless tobacco products, including:

• snuff
• moist smokeless tobacco (MST)
• snus
• compressed smokeless tobacco (CST)
• dissolvable strips, lozenges and packets

Specialty and Promotional Tobacco Packaging

As restrictions on marketing place more emphasis on tobacco packaging, specialty and promotional packages play a more significant role in new brand introduction or the defense of market share. We combine our tobacco expertise with our integrated capabilities of consumer insights, design, material selection, converting and sourcing to move with the speed and agility to serve any market. And for the tobacco industry, speed to market is essential to performance, and our integrated offering can help.