MeadWestvaco Becomes MWV in Global Rebranding Initiative
“MWV: How Brands Take Shape” Represents Company’s Unified Global Capabilities and Vision of Global Packaging Leadership
RICHMOND, VIRGINIA – March 24, 2008 – Global packaging solutions leader MeadWestvaco Corporation (NYSE: MWV) today unveiled its new corporate identity as “MWV: How brands take shape”. The company’s new brand is designed to articulate in a unified voice its global packaging capabilities designed to protect and promote products, deliver supply chain efficiencies, meet sustainability promises and increase customers’ marketplace competitiveness. In essence, MWV reflects the company’s ability to help customers’ brands take shape.
MWV’s global rebranding initiative reflects the company's heritage, global leadership position and vision for the future. It is a promise to customers to understand the opportunities and challenges inherent in their businesses and markets, and to do so by leveraging MWV’s presence in key markets throughout the world, and its complete range of capabilities that include consumer insights, innovative materials and solutions, design, primary and secondary packaging, automated systems and support, and supply chain efficiencies.
“The new MWV brand identity is part of our company's progression toward our vision of global leadership in packaging and packaging solutions,” said John A. Luke, Jr., chairman and chief executive officer. “Now, our visual identity more clearly states to customers that with our complete platform of global capabilities and innovative solutions, MWV is uniquely positioned to help their brands take shape.”
Alison von Puschendorf
MeadWestvaco Corporation (NYSE: MWV) provides packaging solutions to many of the world’s most-admired brands in the food and beverage, media and entertainment, personal care, home and garden, cosmetics, and healthcare industries. The company has market-leading positions in its Consumer & Office Products and Specialty Chemicals businesses, and operates in more than 30 countries. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the fourth consecutive year. For more information, please visit us at www.meadwestvaco.com.