In the News
2010
A Sharp Departure from Clamshell Packaging
March 2010 Packaging Digest
In this cover story in Packaging Digest, Linda Casey explores why Victorinox Swiss Army switched to MWV Natralock's paperboard-based packaging solution to evoke better branding opportunities than those offered by previously used plastic clamshell packaging. 
Read more.
Sustainability and End-Users Drive Launch of MWare Foodservice Packaging Solutions
January 2010 QSR Magazine
MWV launches MWare, a branded line of high-quality, paper-based foodservice packaging materials that deliver sustainable choices. Read more.
Media Coverage of MWV at the 2010 International Consumer Electronics Show
January 2010
Find out what the media is saying about MWV at the 2010 International Consumer Electronics Show, specifically
Natralock® Packaging, MWV's durable, secure, more sustainable packaging solution that's an alternative to traditional hard-to-open, plastic clamshells. Read more
Standing Out
January 2010 Tobacco Reporter
MWV is highlighted in this feature on tobacco packaging that provides brands with product differentiation. Read more
2009
Striving for Consumer Impact
December 2009 Pharmaceutical & Medical Packaging News
The Med-Easy package developed by MWV aims to appeal to patients on-the-go with a format and merchandising system designed for convnenient pack-out and distinctive in-store presence. Read more.
Invested Partner
December 2009 Tobacco Reporter
MWV is committed to delivering value, one innovation at a time. Andrej Vlahcevic, MWV Tobacco marketing manager, shares what it means to be a dedicated supplier and invested parner to the tobacco industry. Read more.
Study: Package Damage Significantly Affects Sales in Freezer Case
December 2009 Packaging World
A study commissioned by MWV found that damanged packaging profoundly affects shoppers' purchasing decisions. When making a purchasing decision, the consumer's major point of interaction is with the package, which affects consumers' perception and helps to enhance consumer loyalty," said Mike Stuckey, marketing director, MWV Food Packaging. Read more.
Smoking Out Change: MWV Redefines its Board for Tobacco Packaging by Reducing Weight
September 2009 Packaging Strategies
MWV's new breakthrough material, Promina®, has the ability to shave weight and fiber use while maintaining the package's strength. Read more.
A New Brand of FoodService
September 2009 Packaging Strategies
MWV is mixing innovation with new marketing initiatives for its line of foodservice packaging materials called MWare®. (Note: Once you click on the link, scroll down to view article.) Read more.
Operational Audits: Cut Costs, Build Profit
August 2009 Converting Magazine
Here's how MWV works with converters to improve efficiency via a detailed analysis of machinery and materials. Read more.
Lean on Paper in Lean Production
August 2009 Graphic Arts Monthly
Sourcing less expensive paper is not always the best practice. A bigger impact on production cost savings may be drived from selecting a premium stock--if the choice increases throughput and reduces waste. Test findings indicate that MWV's Tango® Advantage can improve print performance and press productivity. Read more.
Two-Sided Tango
August 2009 American Printer
MWV's Tango® Advantage C2S (coated two-side) premium coated cover offers high brightness and an ultra smooth surface. Read more.
Leaders Speak: Bruce V. Thomas, MWV Senior Vice President - Emerging Markets & Innovation
August 2009 Modern Packaging & Design
"Target the fastest-growing regions of the world with sustainable solutions..." Bruce discusses trends in consumer behavior when it comes to sustainable packaging and shares proven strategies that could drive profitable growth in emerging markets. Read more.
Linda V. Schreiner, Receives Women in Business Achievement Award
July 2009 Style Weekly
Linda V. Schreiner, MWV senior vice president, has been awarded an Executive Woman in Business Achievement Award. The award recognizes dynamic women business leaders in the Richmond, Va., area who exemplify success and perserverance. Read more.
Compliance Packaging: Reaching for Adherence
June 2009 Pharmaceutical & Medical Packaging News
Momentum is growing for new approaches to the complex issue of patient adherence. MWV Healthcare is ready with a variety of compliance packaging solutions. Read more.
Innovation as a Main Component
June 2009 Premium Beauty News
Thomas Jonas, president of MWV Beauty & Personal Care Packaging, discusses innovation as the main key to success in packaging. Read more. (Also available in French.)
Folding Carton's Top Trends to Watch
May/June 2009 Modern Packaging and Design
In this cover story on folding cartons, Bruce Thomas, MWV's senior vice president of emerging markets, discusses brand value, sustainability, and industry trends. Read more.
Airless at All Retail Levels
April 2009 Cosmetic & Personal Care Packaging
Market trends, such as the growing masstige arena, are pushing demand for airless dispensers. MWV Beauty & Personal Care Packaging provides more-affordable airless solutions while maintaining an upscale look. Read more.
The Packaging Contribution to Patient Adherence
March 2009 Pharmaceutical Commerce
MWV's Shellpak unit-dose medication packaging is mentioned in this article that examines the link between better packaging and improved patient outcomes through compliance and adherence. Read more.
Packaging's Role in Delivering Brand Promise
March 2009 Global Cosmetic Institute Magazine
This Q&A with Thomas Jonas, president of MWV Beauty & Personal Care Packaging, focuses on MWV's collaboration toward developing packaging that serves trends in the industry and meets the consumer demands of a specific market. Read more.
An Innovative Dispensing System Can Reinvent a Product
March 2009 Premium Beauty News
MWV knows how important it is to understand the lifecycle of products in order to accurately analyze costs throughout the entire supply chain. Innovation also remains a key factor of successful brands. Read more. (Also available in French.)
Brand Security's White Knight -- Packaging
February 2009 Global Cosmetic Institute Magazine
The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.
Read more.
Sustainable Packaging Design Gallery
February 2009 BrandPackaging
MWV's Natralock® Packaging made BrandPackaging's listing of Sustainable Packaging Design for the packaging solution provided to Newell Rubbermaid Office Products for their Sharpie club store pack.
Read more.
Sustainability Spurs MWV's Expansion Plans
January 2009 Corrugated Today
Bruce Thomas, MWV senior vice president, recommends that end-user companies challenge common wisdom and seek opportunities for sustainable solutions in markets beyond the U.S. and Europe in his remarks at the Sustainable Brands International Conference. Read more.
Will New Conductive Ink Technologies Find Security with MWV's Blister Packs?
January 2009 Packaging Strategies
Packaging Strategies discusses how MWV is testing conductive ink technologies in Natralock® Packaging to help thwart theft. Read more.
Media Coverage of MWV at the 2009 International Consumer Electronics Show
January 2009
Find out what the media is saying about MWV at the Consumer Electronics Show, specifically Natralock® Packaging, MWV's durable, secure, more sustainable packaging solution that's an alternative to traditional hard-to-open, plastic clamshells. Read more.
2008
Sustainability Case Study: MWV Packaging Solutions Cuts Plastic Use and Board Weight for Coast Products
December 2008 Package Design
MWV's Natralock® Packaging was selected as a Sustainability Case Study for Package Design's special feature on sustainable packaging. Learn more about why Coast looked to MWV to develop a packaging solution that increased sustainability measures through reductions in plastic use and weight while providing the same security assurance of its previous bulky, plastic clamshells. Read more.
Finding Insights on Sampling -- Starter Packs Gain Ground
December 2008 Pharmaceutical & Medical Packaging News
Drug firms are favoring more-elaborate sample packaging to begin patients on their medications. But sample-pack design is a balancing act for brand marketers. MWV Healthcare offers Dosepak® Express as an economical solution for compliance packaging. Read more.
MWV Expands Its Natralock Line
December 2008 Pharmaceutical & Medical Packaging News
MWV has launched three tear-resistant laminate grades for its Natralock® packaging, in response to customers looking for different tear characteristics. Read more.
Full Service is a Major Market Trend
October 2008 Premium Beauty News
Gerard Perrin, vice president of global innovation with MWV Beauty & Personal Care Packaging, discusses MWV's views on this year's outcome and the main issues the beauty industry is facing, from sustainable development to innovation and the fight against counterfeiting. Read more. (Also available in French.)
Will Beauty Companies Soon Favor More-Secure Mass-Market Packages?
September 2008 Cosmetic/Personal Care Packaging
Product manufacturers can -- and should -- take on a more proactive role in helping to prevent theft with a more-secure package. MWV's Natralock® packaging is designed to provide ultimate protection but is also easy for the consumer to open.
Read more.
Innovation and Closeness to Clients: Two Engines of Growth for MWV
September 2008 Emballage Digest (French and English versions)
An interview with Peter A. Doodeman, European managing director, for MWV's Consumer Solutions Group.
Read more.
Surviving the Perfect Storm
September 2008 Tobacco Journal International
Andrej Vlahcevic, MWV's marketing director for the Packaging Resources Group, comments on the demand for SBS board and premium packaging.
Read more.
Setting a Brand Apart Through Effective Sustainable Packaging
August 2008 Packaging World
Santosh Padki, vice president of marketing and business development for the MWV Center for Packaging Innovation, discusses MWV's approach to building brands through sustainable packaging. Read more.
Sustainable Packaging Reaches Pharmaceuticals and Medical Devices
August 2008 Pharmaceutical & Medical Packaging News
Manufacturers are concerned about their environmental effects and are making efforts to reduce, reuse and recycle. Rising energy and resin costs may make these eco-friendly steps particularly appealing because of their cost efficiency. "At MWV, we ensure the package's design and delivery systems are effective and safe; that the material used in the package is sourced responsibly; and that the packaging is manufactured and transported efficiently, reducing the carbon footprint in these important steps in the supply chain."
Read more.
Walking the Green Line
August 2008 Beverage Industry
Packaging designers balance green efforts with expectations. The question of sustainability stretches from the source of packaging materials all the way through the end of the life -- or preferably the beginning of a new life in the form of recycled content. MWV took the step earlier this year to become more transparent about the beginning of its supply chain, with chain of custody certification from the Sustainable Forestry Initiative (SFI) program and the Programme for the Endorsement of Forest Certification (PEFC). Read more.
A Dose of Security - Product Authentication & Brand Security
July 2008 PFFC (Paper, Film & Foil Converter)
Security paper suppliers are finding ingenious ways to help your customers protect their brands and their bottom lines. MWV, for example, with $6.59 billion in annual sales in more than 100 countries, has developed a series of security substrates for a number of high-volume markets that are particularly susceptible to counterfeiting and product tampering. Read more.
Brewer Medals in Olympic Packaging
July 2008 Packaging Digest
MWV's Cluster-Pak® beverage packaging (featured on the cover of Packaging Digest) houses the limited-edition Budweiser Olympic 3-pack. Read more.
Printers & Questions: MWV's Center for Packaging Innovation
July 2008 FLEXO Magazine
MWV's Center for Packaging Innovation (CPI), located in Raleigh, North Carolina, is an incubator for creativity. Santosh Padki, CPI's vice president of marketing and business development, sat down to talk about this Center and its role in the grand scale of MWV's operations. Read more.
Question & Answer with MWV
May-June 2008 Virginia Maritimer
Bruce Thomas, MWV's senior vice president of global strategy and emerging markets, answered questions about MWV's decisision to headquarter in Richmond, booming business in India, and the relationship between global growth and the U.S. economy. Read more.
The Solution to More Effective Clinical Trials: Adherence Packaging
June 2008 eyeforPharma.com
Packaging has proven to play an important role in improving compliance rates.
MWV Healthcare
has performed extensive research to determine the key drivers of non-adherence and concluded that integrated blister and paperboard "calendarized" packaging eliminates some of the key barriers to medication adherence by patients in general, and those participating in clinical trials. Read more.
Modular Machine Manufacturing
June 2008 Packaging Digest
MWV uses configurable mechanical components to customize packaging machinery, without the cost, wait time and unpredictability associated with custom-machined components. One of the most popular machine series made at the MWV Consumer Solutions Group facility in Smyrna, GA, is one of its most versatile: the Duodozen® ® 1250 M multipacker. Read more.
The Shine Factor
June 2008 HAPPI
Sustainability, functionality and luminosity dazzle in packaging designs for 2008. Read more.
The Future is Here -- Electronics in Packaging
June 2008 Food & Beverage Packaging
"Powered" packaging promises an array of benefits from shelf sizzle to functional muscle. Read more.
Shipping Strategies Keep CE Companies Afloat
May/June 2008 CE Vision
Shipping isn't the only thing going green. MWV jumped on the trend by introducing its Natralock product, which the company says provides retailers with similar security strengths as its traditional, less sustainable plastic counterpart. Read more.
Emerging Technology -- Green Packaging Also Reduces Theft
May 2008 Brand Packaging
MWV Natralock® packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners. Read more.
Lighten Up
April/May 2008 Beauty Packaging
Beauty brands taking a serious look at sustainability issues should look on the bright side and welcome timely opportunities for innovation and cost reduction. Here, some sound advice and some savvy solutions. Read more.
Brazilian Paperboard Gets Lightweight Treatment as MWV Seeks Source Reductions
April 2008 Packaging Strategies
After signing a strategic alliance with Brazilian paperboard producer Klabin, MWV has launched the first results of that relationship into the North American market. Klafold is an unbleached kraft paperboard made of eucalyptus fibers and virgin pine and is lighter in weight to many competitive boards. Read more.
MWV Engineered Packaging Solutions Helps Brands Take Shape
April 2008 Beverage World
Global packaging solutions leader MWV manufactures custom packaging solutions that enhance brand strength and optimize packaging efficiencies while reducing overall material, production and manufacturing costs. MWV Engineered Packing Solutions helps brands take shape.
Read more.
Cartoner Runs Standup Pouches
March 2008 Packaging Digest
MWV's FlexiTECH technology and unique partnering abilities provide outstanding packaging solution for beverage customer. Read more.
A Greener Gloss
February 2008 Packaging News
MWV to feature sustainable products at Interpack. As environmental awareness becomes a key factor driving the development of cosmetic packaging, Packaging News takes a look at the latest green materials and formats showcased at Interpack. Read more.
Momentum Builds for Sustainable Packaging
February 2008 Packaging World
Sustainability is a part of everything that MWV does. As the benefits of sustainable packaging grow more compelling than ever, both buyers and makers of packaging materials are finding ways to score success. Read more.
Next In Line for Reinvention: The Art of Selling
January 2008 The Wall Street Journal
Ram Charan examines the art of selling and highlights MWV's packaging solutions for a customer. Read more.
Active
& Interactive -- MWV Chairman & CEO Forecasts How Consumers Will Relate to Smart and Sustainable Packages and Brands
November 2007 Package Design Magazine
MWV's innovative packaging for British American Tobacco features interaction through lights and touch pads, and durability to promote long-term usage. John Luke, MWV Chairman & CEO, forecasts how consumers will relate to smart and sustainable packages and brands. Read more.
Now That's Smart! Pairing Electronics with Plastic and Paper, Also Known as Smart Packaging, May One Day Revolutionize the Beauty Industry
September 2007 Beauty Packaging
Now that's smart! MWV pairs electronics with plastic and paper, also known as smart packaging. This interactive packaging is ready to revolutionize the beauty packaging industry. Read more.
Profit from Boxes: MWV's Goal is Innovative Packaging
November 2006 The News & Observer, Raleigh, NC
MWV's Center for Packaging Innovation develops next-generation packaging that integrates sound and light to enhance the appeal of products CPI also experiments with materials and finds packaging solutions that save customers money. Read more.