Packaging That Connects - Design, Insight, Trends
Date / Time:
September 22-24, 2008
Location:
Hyatt Regency
151 East Wacker Drive
Chicago, IL 60601
USA
September 22-24, 2008
Location:
Hyatt Regency
151 East Wacker Drive
Chicago, IL 60601
USA
On September 23, Tom Grinnan, MWV Packaging's director of business development & marketing, will participate in the Insight & Trends portion of the conference and focus on "Jumping Off the Shelf: How to Connect with Customers through the Package."
Extensive research indicates that most consumer purchases of FMCG products are made at the retail shelf, what some experts call The Moment of Truth. Innovative packaging and interactive retail shelf systems can help to inform, educate and drive the consumer purchase decision. Case studies indicate the importance of linking packaging design with interactive consumer shelf systems.
For additional details or to register for the conference, visit www.iirusa.com/packaging.
