Shopper Ready Packaging

70 percent of purchase decisions are made in the store. We'll help you design packaging that creates value for the shopper, value for the retailer and value for your brand. 

What is Shopper Ready Packaging?

It's ready-to-display packaging that ships a product and then transforms easily into an attractive, shelf-ready display case. You may have heard it called retail ready packaging (RRP), shelf ready packaging (SRP), or display ready packaging (DRP). But those names imply that the benefit only applies to the retailer. In fact, the real focus with any packaging should be the shopper: Attracting them. Motivating them. And bringing them back for more.

So at MWV, we call it shopper ready packaging. And to be sure, the retailer and brand owner stand to benefit too.  

Shopper Ready Packaging Benefits

The demand for shopper ready packaging continues to grow. And it's easy to see why.

The larger billboard and high print quality of our shelf-ready cases helps shoppers zero in on your brand in a flash. And when a product has multiple flavors or varieties, shopper ready packaging virtually eliminates choice confusion. And that's just the beginning.

• Reduced Shipping/Storage Costs: After all, an optimized package equals reduced space. And reduced space equals reduced transport/storage costs.
• Reduced Labor Costs: Easy-open features and shelf-ready design means less demand on retail staff.
• Reduced Out of Stocks: Out of stocks often frustrate the customer leading them to either find another retailer or switch to a competing product. With shopper ready packaging, brand owners can relax a bit knowing that their product is more likely on the shelf and not back in the stock room.
• Reduced Damage: Smart, tool-less opening features can help reduce staff injuries and damaged products.

So, what benefits will your company realize with shopper ready packaging? Want to find out?

We've Done Our Homework

Give our packaging design experts a call to get started. We've done the shopper and consumer insights research for you and we know packaging inside and out. From packaging needs assessment and design to development, engineering and product testing, we're ready to help you reach your goals.

Contact Andy Luke, MWV Business Development, today.