Damaged Packages
Repel Customers
70% of shoppers will push a damaged package to the side in search of an undamaged one.
Up to 30% will buy another brand if the last package on the shelf is damaged.
Materials matter.
Our Custom Kote® Paperboard has the lowest frequency of damage among all substrates and is four times less likely to be damaged than the coated recycled board commonly used in private brand cartons.
Contact Us
At MWV, we collaborate with our customers to develop solutions for almost any need. E-mail our food packaging experts today for more information.
Package quality products in quality packaging
Today, private label no longer means generic. Shoppers know this: 78 percent of consumers now believe that private label products are just as good as established name brands.
Although many private label products offer the quality and price shoppers seek, they need more than that to compete for consumers over the long term.
That’s where packaging can help. Packaging is a billboard for your private brand. It’s fundamental to attracting attention and building loyalty because it has the power to persuade consumers, right there on the shelf.
Know what shoppers want
When you create a new brand, line or flavor, you make sure it appeals to consumers’ preferences. Why would you treat your packaging differently? It should look, work and protect product in a way that consumers want.
At MWV, our packaging solutions are driven by consumer research and shopper insights. From space-saving and shopper-ready formats to resealable openings and portion controls, we create smart, innovative packaging solutions designed with consumers in mind. As a result, your private brand stands out and your business grows.
Get more from your packaging
As consumers gain confidence in your brand in one category, they’re likely to try your products in other categories too. Consistent package quality and a unified look is key in getting shoppers to this point of consideration.
Yet for private brands, package consistency and quality is often times loosely controlled. Having different types of products needing different types of packaging plays a big part. And using multiple suppliers, each with a different approach to packaging, is a factor too.
Food paperboard for exceptional packaging
We understand these challenges. That’s why we offer paperboards with performance characteristics that work well for multiple types of packaged products, as well as different types of paperboards with near parity in appearance and printability. The result provides visual consistency in addition to converting efficiency.
With MWV packaging solutions, you’ll get the quality, performance and cost-effectiveness you need for your private label to grow. Together, we’ll strengthen your private brand and boost your bottom line. Learn more about MWV solutions for food packaging: