Why shopper-ready vs retail-ready?

You may have heard shopper-ready packaging called retail-ready packaging (RRP) or shelf-ready packaging (SRP). But those names imply that the benefit only applies to the retailer. The real focus with any packaging should be the shopper: Attracting them. Motivating them. And bringing them back for more.

At MWV, our goal is to transform retail-ready into shopper-ready with our Captivate™ family of customized packaging solutions. Our revolutionary range of shopper-ready products are designed to enhance brand presence by providing a larger billboard and improving the customer experience.

And that's just the beginning. We have the expertise to help with implementation, from analyzing existing machinery to providing shopper insights, and handling hands-on distribution and market tests. Our custom-designed shopper-ready packaging solutions lead to a more succesful experience for the shopper, the retailer and the brand.

Shopper-ready packaging benefits Benefits for brand owners
  • Improves retailer profitability, which minimizes SKU rationalization and maximizes facings
  • Customizable packaging offers 200 to 300 percent more billboard space than standard product labels
  • Better planogram compliance results in maximized profitability
  • Printable paperboard carton means no label management issues, and offers flexibility for promotions
Benefits for retailers
  • Cartons are easy to open and product is quicker to stock, which results in up to a 67 percent reduction in labor costs
  • Fewer injuries and damaged product from “tool-less” opening features
  • Easy to identify the product throughout the supply chain
  • Captivate packaging is recyclable, collapsible, and stackable, so it’s easy for retailers to dispose of used cartons
Benefits for shoppers
  • Large billboard space with clear brand messaging makes it easy to identify the product
  • More organized shelves result in a faster, more positive shopping experience
  • Fewer out of stocks results in improved product availability on the shelf
Our shopper-ready products

So, what benefits will your company realize with shopper-ready packaging? Learn more about Captivate, our family of fully-customizable shopper-ready solutions.

Learn more about our Captivate family of shopper ready solutions.