Captivate™ Shopper-Ready Solutions

How does Captivate™ work? 

Captivate is a ready-to-display packaging and merchandising solution that ships products in a paperboard carton, then transforms easily into an attractive, shelf-ready display case, eliminating the need for clerks to stock and face each product by hand.

Captivate shopper-ready solutions are fully customizable to fit the unique needs of the category, whether you need gravity-fed dispensing solutions or fixtureless or POP displays. We can design the carton to fit the size and shape of the containers it holds, and display customized brand messaging with eye-catching graphics. For our gravity-fed dispenser and pusher solutions, the fixture can have customized colors.

MWV has the expertise to help with implementation, from analyzing existing machinery to providing shopper insights, and handling hands-on distribution and markets tests.

Easy to open, restock, and display

Willard Bishop states that "activity based costs in retail, including stocking labor erode labor profitability from 40 to 60 percent ." With Captivate, clerks can restock product quickly with up to a 67 percent reduction in stocking time, reducing labor costs and improving shelf availability.

Reduces out of stocks

Out of stocks frustrate shoppers, leading them to find another retailer or switch brands. With Captivate, brand owners can increase revenue and minimize stress, knowing that their product is more likely to be on the retail shelf where shoppers can find it.

Showcases your brand and makes it easier to find

The larger billboard space and high print quality of our cartons showcase the product and help shoppers find the brand.

It’s easy for shoppers to see and access the product, and easy for retailers to identify the product throughout their supply chain.

Maximizes space

Captivate shopper-ready packaging fits the shelf, customized to exact dimensions to maximize space for an attractive display. An optimized package equals reduced space. Reduced space equals reduced transport and storage costs.

High-quality paperboard for high-impact graphics

Captivate cartons are made from our high-quality printed paperboard substrates. The graphics possible on our Captivate cartons provide exceptional visual appeal and enhance the shelf presence of the brand. And we can customize printing and converting options to highlight your brand.

Sturdy and strong

Captivate cartons are made from strong, virgin MWV paperboard that can withstand the rigors of the supply chain—from manufacturing to shipping and from the stockroom to the shelf. Captivate dispensers are durable, made from ABS grade plastic, with limited moving parts to avoid maintenance issues.

Recyclable

MWV paperboard for Captivate shopper-ready packaging uses sustainably sourced fiber, certified by the Sustainable Forestry Initiative (SFI), and is recyclable where facilities are available.

 

 

Captivate shopper-ready packaging creates value for the shopper, value for the retailer and value for your brand.

Benefits for brand owners

• Improves retailer profitability, which minimizes SKU rationalization and maximizes facings
• Customizable packaging offers 200 to 300 percent more billboard space than standard product labels
• Better planogram compliance results in maximized profitability
• Printable paperboard carton means no label management issues and offers flexibility for promotions

Benefits for retailers Packaging cartons are easy to open and product is faster to stock, which results in up to a 67 percent reduction in labor costs Reduced injuries and damaged product with our "tool-less" opening features Easy to identify product throughout the supply chain Captivate packaging is recyclable, collapsible and stackable, so it's easy for retailers to dispose of used cartons Benefits for shoppers Large billboard space with clear brand messaging makes it easy to identify the product More organized shelves result in a faster, more positive shopping experience Fewer out of stocks results in improved product availability on the shelf

Captivate In the News

Find out what the media has been saying about MWV’s Captivate family of shopper-ready packaging.

Media and Industry Coverage

October 2010: MWV Unveils ‘Captivate’ Next-Gen Gravity-Fed Dispenser for Retail Package Design Magazine
Learn more at packagedesignmag.com. 

MWV Press Releases October 2010: MWV Unveils Captivate, a Next-Generation Gravity-Fed Dispenser for Retail Shelves
Download the PDF.