
Secure Products, Safeguard ProfitsGet the facts: According to the National Association for Shoplifting Prevention, retail shrinkage averages 2%-3% of annual sales. These losses equate to more than $56.5 billion for U.S. retailers, and $120 billion globally in 2009. They hamper retailers’ bottom line profits and top-line revenue growth.
“Package attack”, when a thief tears open your package and steals your product, is a substantial factor that contributes to shrinkage and loss. Unlike traditional approaches to retail product security, like plastic “keepers,” “spider wraps” or keeping products behind counters and away from shoppers, Natralock provides a sensible alternative.
MWV security solutions helps your product stay secure in stores while letting shoppers interact with your product and experience your brand.
As a member of the Loss Prevention Research Council, which includes leading brands like Target, Wal-Mart, OfficeMax and The Home Depot, we’re listening to retailers. We know that security matters because in-store theft affects all aspects of your business. That’s why we work closely with retailers and brand owners to make Natralock one of the most effective packaging solutions for reducing retail theft while still engaging consumers and promoting sustainability.
Retail Security: Secure on Shelves
For retailers, MWV products like Natralock just makes sense. Natralock helps prevent package attack because thieves can’t tear it. By reducing in-store theft, retailers and brand owners can better track inventory and stop out of stocks. Plus there’s no need to add expensive and obtrusive security devices to products, which reduces hardware and labor costs. Since Natralock stays secure on shelves, shoppers are free to view, hold and experience products firsthand, which is proven to increase sales.
Loss Prevention: Safeguarding Your Brand
For brand owners, more secure packaging in stores means a more secure business overall. MWV solutions help reduce theft, so brand owners can maintain their market share – no longer will loss due to theft cause you to lose out to competitors by having your products in front of the shoppers when they are looking.
If you take a proactive approach to securing your product, retailers are more likely to stock your product over the competition. With MWV solutions, there’s no need for retailers to place your product in security devices or behind glass. In turn, your brand will gain more exposure on shelves and throughout stores.

