Finding the right balance: Open Merchandising and Theft Prevention
Click the image below to watch the video or VIEW FULL FREE REPORT.
Did you know?
Difficult in-store security measures have caused nearly 60 percent of consumers not to purchase a product, study finds.
Nearly all consumers (98%) prefer open merchandising: the opportunity to touch, pick up and interact with the product before they purchase. When merchandise security measures interfere with open merchandising, consumers are less likely to make a purchase.
Brands and retailers must find the right balance.
Protect the consumers' shopping experience and prevent theft.
MWV's Retail Security Solutions Study explored consumers' perceptions of retail merchandise security measures, and how they impact purchasing behavior.