NoC® Invisible Dip Tube

What you don’t see can make all the difference. Enter NoC® – the world’s first invisible dip tube for luxury fragrance packaging.

No matter how brilliant your fragrance bottle, pump or sprayer, conventional dip tubes always find a way to hamper clear bottle packaging designs. Fragrance marketers even retouch product images to eliminate dip tubes in advertising.

Challenge

As the global leader in pumps and sprayers, we understood the limitations of conventional dip tubes and saw a unique opportunity to challenge the industry standard and create a completely new solution that revolutionizes primary packaging for fine fragrances.

SolutionEnter the NoC® dip tube, the world’s first invisible dip tube for high-end fragrance packaging. The NoC dip tube uses global patent-pending technology to disappear when it comes in contact with a fragrance solution.

It’s stunning. The dip tube remains out of sight, leaving room for your packaging and brand to shine. But the benefits go beyond just looks.

Since this proprietary technology is protected by law and is difficult to copy, fragrance companies that use the NoC dip tube can identify counterfeit fragrances with ease. If you see a dip tube, you’ll know it’s a fake. And you’ll be able to better protect your brand.

ResultsThe NoC dip tube has created quite a stir in the market. It offers fine fragrance marketers and designers a chance to enhance their packaging look, adding value to their products and their brands.

Top fragrance brands are already switching. Lanvin Rumeur, Paul Smith Story, Banana Republic Discovery Collection from Interparfums, Azzaro Now and L’Acqua di Fiori Exception. All have launched new products featuring the NoC dip tube.

It has also garnered significant industry attention. The NoC dip tube took home the silver award for Best Component in Packaging Innovation at the prestigious 48th Starpack Awards.

The NoC dip tube is available with the Melodie® Pump, part of our suite of Fragrance products. The low-profile Melodie pump is one of the most discrete dispensing systems available, featuring an innovative miniature engine that disappears into the bottle neck. Together, the NoC dip tube and Melodie are the perfect choice for designers seeking the ultimate in creative and visual perfection.

With the NoC dip tube, you no longer see those little dip tubes. But you do see a big difference in the look of your primary packaging, and the performance of your brand.