Businesses and Brands

Center for Packaging Innovation

Industry-leading packaging design is the result of close collaboration with our customers and the creativity and expertise of our Center for Packaging Innovation team.

At the MWV Center for Packaging Innovation, we’re not just building a better box. We are helping our customers build better brands. From consumer insights and market knowledge to manufacturing processes and packaging design to converting and fulfillment systems, our team of experts draws on more than a century of industry-leading expertise to develop solutions that strengthen brand recognition, secure contents from theft or tampering, and inform and attract consumers on the store shelf.

The Center is located on the campus of N.C. State University in the research technology hub of Raleigh, North Carolina. At this state-of-the-art facility, packaging designers, materials scientists and marketing professionals work side-by-side with our customers to solve their greatest business challenges with customized packaging solutions. We’re also searching the world for joint ventures, alliances and licensing opportunities that would broaden our range of innovative products and technologies.

To design and develop packaging that is practical to produce and makes an impact in the consumer goods marketplace, the Center leverages a range of capabilities including:

• Consumer Insight & Market Research
• Materials Testing & Research
• Creative & Technical Design
• Rapid Prototyping
• Technology Scouting
• Best Practices
• Intellectual Property
• Packaging Test Lab

The center provides a stimulating environment where customers can come to engage in collaborative, creative exploration of packaging design ideas and learn about the latest advancements in packaging design.