We study packaging because it matters – to brand owners, retailers and consumers. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways. Now in its second iteration, Packaging Matters™ -- our consumer research on the role of packaging in product satisfaction -- has expanded to 10 global markets, including Brazil, China, Germany, India, Japan, Russia, South Africa, Turkey, the U.K. and the U.S..

Using Packaging Matters™ data, brands can better understand consumers’ relationship with packaging, leading to improvements that will increase product satisfaction to help drive trial and repeat purchase.

  

Data Visualization

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Infographic

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Webinar

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Press Materials

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