Packaging matters. It affects purchase intent, impacts product satisfaction and drives repeat purchase. Our inaugural “Packaging Matters” consumer satisfaction study, tracks packaging satisfaction – from the store shelf to the kitchen pantry to the moment of disposal – in order to uncover opportunities for brands to deliver on their promises.
How should a brand prioritize improvements to its packaging? According to our study, while each product category differs, the biggest areas for improvement relate to the functionality of the packaging, such as:
- Easy to open
- Easy to carry
- Maintains product integrity
- Getting the entire product out of the package
These insights, along with many more aim to help brands build loyalty by focusing on what matters most to consumers, enabling them to deliver on their brand promises.
Missed our live Packaging Matters: Packaging Study webinar? Log-in and watch the replay.
Follow consumer satisfaction from store purchase to disposal and everything in-between.
Shoppers are satisfied with packaging appearance on the shelf, but still frustrated by
many structural features that don’t perform according to expectations.