Industry-leading packaging design is the result of close collaboration with our customers and the creativity and expertise of our Center for Packaging Innovation team.
Knowing what drives your consumers to a purchase decision is the key to your success. That’s why MWV created our Center for Packaging Innovation (CPI).
Our CPI is part of a significant hub of intelligence for understanding the science of packaging and the consumer trends that affect it. Researchers, analysts, packaging designers, materials scientists and marketing professionals work together at this state-of-the-art facility to bring innovative thinking to packaging solutions as a way to address market challenges.
The research at CPI helps in providing our customers a unique perspective when considering new products or evaluating trends. By proactively assessing consumer behavior and sentiments, CPI helps us anticipate market opportunities and drive trends rather than follow them. This, in turn, helps us better serve our customers by acting as an informed partner in the goal to grow your market share.
We continually invest in product development aligned with consumer and shopper insights to drive numerous paperboard and packaging performance innovations, such as nanotechnology and advanced barrier coatings that improve package performance and increase product shelf life, as well as surface modifications that improve lamination performance and improvements in stiffness as a way to lighten package weights and lower transportation costs.
Our creative approach to packaging delivers the attention-grabbing products that you need to create and sustain unwavering brand loyalty. It’s an uncommon mind-set that consistently gives you what you want: everyday success.
Innovate with Us
Employees, customers, suppliers, scientists, researchers, academics, and people passionate about packaging, visit MWV's Exchange to learn more about our latest packaging challenges and how you can help.
Building Brands with Sustainable Packaging
In the October 2008 issue of Packaging World, Santosh Padki, Vice President of Marketing and Business Development for the MWV Center of Packaging Innovation, discussed MWV's approach to building brands through sustainable packaging.